Franchising is a business growth model that allows independent entrepreneurs (called franchises) to open and run their own businesses, using elements such as a brand's name, business model, and operational knowledge and support. The franchising process usually includes the following steps:
Francisor Preparation: When a brand decides to implement the franchising model, it prepares a franchisor plan as a first step. This plan includes the determination of the business model and operational processes. It may also include the preparation of legal documents and franchise agreements necessary to protect the brand name and concept.
Selection of the Franchise Candidate: The franchisor evaluates potential franchise candidates who want to open their business. These candidates must have the financial and operational capabilities to run the business. The franchisor usually evaluates the candidates' education level, experience and whether they have suitable locations.
Training and Support: The franchisor provides the selected franchise candidates with the necessary training in managing and operating the business. It also offers support in the opening and operating processes of the business. In this process, the franchise learns to apply the standards and procedures of the brand in accordance with the requirements of the business.
Location Selection: The franchisor and the franchisor work together to open the business in a suitable location. Location selection includes potential customer base, competition and other factors that will contribute to the targeted success of the business.
Franchise Agreement: The parties sign a franchise agreement that includes the details of the franchise relationship. The contract includes issues such as the rights and obligations of the parties, copyright and brand use, supply chain, product and service quality standards.
Opening the Business: The franchise candidate opens the business by fulfilling all the conditions required by the contract. The franchisor provides technical support during the opening process and may contribute to the necessary marketing and advertising efforts.
Continuous Support and Monitoring: The franchise process does not end only after the business is opened. The franchisor provides ongoing support and helps the franchise business run successfully. In addition, it monitors the performance of the business and conducts inspections on the compliance of the brand with its quality and standards.
Franchising is an effective way to grow and expand the brand quickly. However, it is a cooperation model in which both the franchisor and the franchisee should strive for cooperation and success.